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Mobile focused
Brand Website

Light & Free

Danone launched a new yoghurts brand: Light & Free, an alternative to complement a healthy diet without renouncing pleasure, and they raised the need to create a microsite focused on presenting the product. The estimation was of a 95% of traffic being from mobile, so we decided to create a site focused on highlighting the product in that medium, based on an innovative and dynamic UX that would surprise the user built on a MobileFirst approach.